This project aims to establish a distinctive and cohesive visual identity for Amumaland Wellness Park. By crafting a unique and memorable logo, Amumaland will be able to communicate its vision which is to create a wellness and lifestyle hub as well as promote health, inner peace, self discovery, holistic change. The goal of the project is to create a logo that conveys Amumaland's vision. The logo must follow the 5 principles of logo design: simple, memorable, timeless, versatile, and appropriate. Notably, it must be versatile enough to be consistent over the different zones of the wellness park. It should convey inclusivity as well as the promotion of health, inner peace, and holistic lifestyle.